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Measure your widget

Track the funnel, conversation volume, response times, ratings and who's visiting.

Published 6/24/2026Updated 9/9/2026
Live Chat Widget
Measure your widget

Track the funnel, conversation volume, response times, ratings and who's visiting.

Rolling 30-day windowOne set of analytics per widget channel

Each widget channel has its own analytics, under Settings → Channels → your widget. Data uses a rolling 30-day window.

Statistics

The Statistics tab shows how the widget performs. The funnel tells you whether people see the launcher, click it, and actually start chatting — with the conversion rate at each step:

Unique visitorspeople who reached your site
→
Widget viewssaw the launcher
→
Opensclicked it
→
Conversationsactually started chatting
Conversations per dayYour chat volume over time
Response timeHow quickly conversations get a first reply
CSATAverage rating, 1–5 star distribution, and the comments visitors left after their chats were closed

Visitors

The Visitors tab lists the unique visitors behind the funnel:

Who they areIdentified (name or email) or anonymous
DeviceBrowser, OS and device type
LocationCountry or locale
ActivityWhen they were last seen

Use it to recognize returning visitors and understand where your chat traffic comes from.

Tips

✓

High views → opens drop? The launcher isn't inviting enough — try a label or a different position (see Customize your widget's design).

✓

High opens → conversations drop? The pre-chat form may be too long, or visitors are bouncing while you're away — consider the live-chat AI for instant answers.

Read the funnel, fix the leak

Every drop between visitors and conversations points to something you can tune.

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Measure your live chat widget | Lunadesk Help Center · Lunadesk